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Controversy in the Design World

Don’t bother typing “lorem ipsum” into Google translate. If you already tried, you may have gotten anything from “NATO” to “China”, depending on how you capitalized the letters. The bizarre translation was fodder for conspiracy theories, but Google has since updated its “lorem ipsum” translation to, boringly enough, “lorem ipsum”.

History, Purpose and Usage

Generally, lorem ipsum is best suited to keeping templates from looking bare or minimizing the distractions of draft copy.

Coming full circle, the internet’s remixing of the now infamous lorem ipsum passage has officially elevated it to pop culture status.

Below are the original Latin passages from which Lorem Ipsum was derived, paired with their 1914 translations by H. Rackham.

From its medieval origins to the digital era, learn everything there is to know about the ubiquitous lorem ipsum passage.

Creation timelines for the standard lorem ipsum passage vary, with some citing the 15th century and others the 20th.

Core Values

Result oriented

- Lorem ipsum dolor sit amet.
- Fusce in ex suscipit, volutpat.
- Curabitur non nulla eu tortor iaculis.

Agile

- Donec vel velit vitae enim mattis.
- Cras posuere enim ac mi iaculis.
- Donec efficitur nisl et turpis.

Creative

- Quisque finibus neque.
- Nullam at sapien eu erat.
- Donec eu quam non risus.

Enjoyable

- Nunc bibendum sem ac ex pellentesque.
- Aenean fermentum lacus.
- Duis quis est at posuere.

Usage and Examples

The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn’t distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.